The WeiBook blog
Ideas to grow your beauty business .
Trends, management and practical strategies for salons, barbershops, nail studios, spas and beauty centers.
Latest articles
e.l.f. enters haircare with a line of six products.
Hair care has just become much more accessible. One of the most influential beauty brands in the market has just announced its…
L’Oréal promotes refilling and accelerates more sustainable beauty.
Sustainability in beauty is no longer a luxury reserved for premium brands. Refillable products are becoming a real business strategy, capable of…
Beauty brand enters Sephora with a focus on clean beauty.
The entry of a clean beauty brand into one of the world’s most influential retail platforms is no small event. When a…
Marcelle promotes local beauty with Canadian identity.
In a saturated market of international options, local brands have an advantage that not all take advantage of: telling their own story.…
E.l.f. will launch a haircare line and expand its business.
One of the most influential beauty brands in the mass market has just announced its entry into a category that continues to…
LSU promotes an accessible shampoo bowl for sensory haircare.
Accessibility in beauty salons is not a luxury, it is a necessity. And a recent innovation clearly demonstrates this: the development of…
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