The WeiBook blog
Ideas to grow your beauty business .
Trends, management and practical strategies for salons, barbershops, nail studios, spas and beauty centers.
Latest articles
E.l.f. Beauty warns caution despite growth driven by Rhode
When a beauty business experiences rapid growth, the temptation is to celebrate without reservations. But there is an important lesson to learn…
Olive Young opens its first store in the United States and reinforces the rise of K-beauty
K-beauty is no longer a niche trend on social media. With the opening of its first physical store in the United States,…
Marc Jacobs Beauty relaunches its brand with a wide and colorful collection
When a beauty brand decides to relaunch, it is not simply a makeover. It is a strategic opportunity to reinvent how it…
E.l.f. Beauty warns of consumer pressure and price changes
The beauty sector is in a moment of transition. After a year of solid growth, major brands are beginning to show signs…
Latin America consolidates as a key market for beauty brands
Latin America has positioned itself as one of the most dynamic and promising markets for the beauty sector. This region, characterized by…
Marc Jacobs Beauty prepares for its relaunch with intense color and sculptural packaging
When a beauty brand decides to reinvent itself, the market pays attention. Marc Jacobs Beauty has just done so with a strategy…
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