The WeiBook blog
Ideas to grow your beauty business .
Trends, management and practical strategies for salons, barbershops, nail studios, spas and beauty centers.
Latest articles
Ogee enters Sephora with its premium clean beauty offering.
Clean beauty has ceased to be a passing trend and has become a requirement of the modern consumer. And now, with premium…
e.l.f. enters haircare with a line of six products.
Hair care has just become much more accessible. One of the most influential beauty brands in the market has just announced its…
L’Oréal promotes refilling and accelerates more sustainable beauty.
Sustainability in beauty is no longer a luxury reserved for premium brands. Refillable products are becoming a real business strategy, capable of…
Beauty brand enters Sephora with a focus on clean beauty.
The entry of a clean beauty brand into one of the world’s most influential retail platforms is no small event. When a…
Marcelle promotes local beauty with Canadian identity.
In a saturated market of international options, local brands have an advantage that not all take advantage of: telling their own story.…
E.l.f. will launch a haircare line and expand its business.
One of the most influential beauty brands in the mass market has just announced its entry into a category that continues to…
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