Author: <span>Blog WeiBook</span>
Olive Young opens its first store in the United States.
The beauty shopping experience is evolving. It’s no longer just about acquiring products, but about experiencing them before deciding. Olive Young, the…
Filament raises seed capital for its scientific haircare.
The hair care market continues to demonstrate that science sells. Filament, a brand specialized in hair treatments backed by scientific research, has…
Pop Up Mob brings nine brand worlds to Ulta Beauty World 2026.
Trade shows have become key stages for beauty brands to leave a lasting impression on their customers. Ulta Beauty World 2026 was…
Retail beauty expands with more openings and store entries
WWD compiles the most important beauty and wellness expansions of 2026. The report highlights entries into new chains and formats, including viral…
WeiBook 5.0 Console: the leap from a planner to a command center for your business
For years, the WeiBook Console has been your ally for managing the agenda, charging, and maintaining order in your day-to-day operations. The…
Filament raises seed capital for its science-based haircare
Scientific haircare continues to prove to be a fertile ground for innovation and investment. Filament, a brand that bets on scientific backing…
E.l.f. Beauty warns caution despite growth driven by Rhode
When a beauty business experiences rapid growth, the temptation is to celebrate without reservations. But there is an important lesson to learn…
Olive Young opens its first store in the United States and reinforces the rise of K-beauty
K-beauty is no longer a niche trend on social media. With the opening of its first physical store in the United States,…
Marc Jacobs Beauty relaunches its brand with a wide and colorful collection
When a beauty brand decides to relaunch, it is not simply a makeover. It is a strategic opportunity to reinvent how it…
E.l.f. Beauty warns of consumer pressure and price changes
The beauty sector is in a moment of transition. After a year of solid growth, major brands are beginning to show signs…
